Enquirer Consulting Group
Mike Baseman | Aacer Flooring | October 2026
As of 14 Oct 2026
Aacer Flooring makes maple sports floor systems in Crandon, Wisconsin. The line covers anchored and floating subfloors for permanent gym floors, portable floors for tournaments and events, stage and dance floors, and synthetic sports surfaces.
Aacer sells through its dealers, so this map is about them. It lays out the dealer, distributor and installer groups across the United States that carry and install sports floors or could, how large each group is where a clean public count exists, and who usually signs off on taking on a new manufacturer's line.
The groups start from the gym floor contracting and distribution Aacer describes on its own site, and add the equipment dealers and event companies that sell portable and stage floors.
Counts are firms across the United States, not sites, and are banded on purpose. A group with no clean public count says so rather than showing a number.
| Group | Organizations in the US | Under 20 staff | 20 to 99 | 100 to 499 | 500 or more |
|---|---|---|---|---|---|
| Flooring contractors, the pool every gym and sports floor installer sits in | about 18,000 | about 17,000 | about 620 | about 70 | about 10 |
| Sports facility builders who build courts, gyms and athletic surfaces | no clean public count | ||||
| Wood flooring and commercial floor covering distributors | no clean public count | ||||
| Sporting and athletic goods wholesalers, where the school and college equipment dealers sit | about 4,600 | about 4,000 | about 440 | about 130 | about 63 |
| Event, staging and dance floor rental companies | no clean public count |
US firm counts by industry code, banded deliberately.
Titles vary with size. At a smaller contractor or dealer the owner often holds every one of these seats.
| Group | Who usually signs off | Who also weighs in |
|---|---|---|
| Gym and sports floor contractors | Owner or president, who decides which manufacturers the crews install | Operations manager, lead estimator, installation foreman |
| Sports facility builders | President or vice president of sales | Estimator, project manager, the owner's representative on the job |
| Flooring distributors | General manager or purchasing manager for the hardwood or commercial category | Branch managers and the outside sales reps who call on contractors |
| Athletic equipment dealers | Owner or president | Sales reps who call on athletic directors and facility managers |
| Event and staging rental companies | Owner or general manager | Operations or warehouse manager who handles setup, storage and repairs |
| Group | What moves the decision |
|---|---|
| Gym and sports floor contractors | Margin on the system, how often architects write it into the specification, lead time and freight to the job, and technical help on site when a floor goes in |
| Sports facility builders | One supplier for wood and synthetic surfaces, a warranty they can hand to the owner, and a system that clears specification review |
| Flooring distributors | How fast the line turns, territory and dealer conflicts, and whether the maker ships straight to the jobsite |
| Athletic equipment dealers | A floor they can add to the same athletic director relationship, and an installer they trust to put it down |
| Event and staging rental companies | Panels that hold up through repeat setups, setup time per event, and storage and freight between jobs |
On most school, college and recreation center gym projects, the architect names a floor system in the specification, often with an or-equal clause, and the general contractor buys the floor package from a sports floor contractor. That contractor is usually a dealer for one or two systems, and the contractor's owner picks which ones.
A contractor rarely drops a line its crews already know, so a new manufacturer usually gets in through a gap, such as a state without a strong dealer, a job where the specified system cannot ship in time, or a portable or stage floor the current maker does not offer. Specified work and fast technical support tend to win a dealer over more than a discount does.
The people who usually sign at the groups above, one a company. Work emails and phone numbers checked on Oct 14, 2026.
| Name | Role | Company | Where | Phone | |
|---|---|---|---|---|---|
| Sean Finn | President | Resource 4 Floors | Boca Raton, FL | sean.finn@resource4floors.com | +1 404 423 4785 |
| Bill Imhoff | President | Intertech Commercial Flooring | Austin, TX | bimhoff@intertechflooring.com | +1 918 214 4273 |
| Brent Harris | Vice President of Sales | C&C Wholesale Distributors | Houston | brent.harris@ccwhole.com | +1 816 824 0800 |
| Dave Foellinger | President | Jack Laurie Group | Indianapolis | dave.foellinger@jacklauriegroup.com | +1 260 565 3600 |
| Tony Martin | President | Excalibur Hardwood Floors, LLC | Mesa, AZ | tony@excaliburhardwoodfloors.com | +1 480 650 5045 |
| Sue Clineff | Vice President | H2I Group | Costa Mesa, CA | sclineff@h2igroup.com | +1 949 648 0992 |
| Jason Drew | Vice President of Sales | Arlun, Inc. | Denver | jason.drew@arlun.com | +1 720 838 5124 |
| Geoffrey Sellers | Vice President of Sales | Keystone Sports Construction | Chester Springs, PA | geoff@keystonesportsconstruction.com | +1 610 209 3711 |
| Paulette Heney | President | Sports Floors, Inc. | Memphis, TN | paulette@sportsfloorsinc.com | +1 414 350 8607 |
| David Fan | Vice President | B.T. Mancini Co., Inc. | Milpitas, CA | david.fan@btmancini.com | +1 949 885 6621 |
Built from public federal registries and the company's own website, counts banded deliberately.
If a walk-through is useful, pick a time at cal.com/ecg.
Prepared by Ben Beattie, ben@enquirerconsulting.com.